Porsche - Recode The Race
Agency: Proximity BBDO
Director / DP: Marcelo Alves
Producer: Pedro Ramos
Camera Assistant: Luca Oltenau
Editor: Julian Eduardo, Marcelo Alves & James O'Sullivan
Sound: Thiago Gautério
Grading: Marla Grading
Creative Director: Steven Tyler
Porsche's Recode The Race campaign announces the launch of the very first Esport Team from Porsche.
With the task of showcasing individual characteristics that build the skills to be a successful SIM Racer, we portray Mitchel DeJong, Mack Bakkum, Josh Rogers, and Tommy Østgaard.
The importance of Strategy, a Strong Mindset, a Fitness Body, and the Experience of Real Racing, compounds the Recode The Race message throughout the films.
In a super lean crew set up, we had 5 shooting days at Weissach, in the Porsche Development Facilities, to film everything to announce their launch.
Driver's stories trailer