In times where processes are leaner and the gap between creator and the audience is shortened, I’ve shaped my career around the balance between creation and production.

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I started out as an editor - at MTV, production companies, and later within advertising agencies - and the foundation in editing and storytelling still drives my work today.

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Over time, I expanded and developed my role to directing, directing DP, and often shooting stills. For me, it’s all part of the same language - different tools to serve the story.

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